Introduction:

Ah, Elvis Presley’s “Seeing Is Believing”. This track, nestled amidst the gospel selections on his 1972 album “He Touched Me”, offers a glimpse into the King’s personal faith. While Elvis was known for his electrifying stage presence and genre-bending musicality, “Seeing Is Believing” delves into a more spiritual side, showcasing his deep-rooted belief in God.

The song, penned by the songwriting duo of Robert West and Glen Dale Spreen, is a straightforward expression of faith. Elvis, backed by the soaring vocals of the Imperials quartet, sings about the wonders of creation – the rising sun, the majestic mountains, the vast ocean – as evidence of a divine presence. The lyrics are simple yet powerful, using everyday imagery to convey a profound message. “Every time I see the sun rise / Or a mountain that’s so high / Just by seeing is believing / I don’t need to question why” he sings, his voice imbued with a quiet conviction.

The musical arrangement on “Seeing Is Believing” perfectly complements the lyrical message. A gentle acoustic guitar sets the mood, while a slow, deliberate tempo allows Elvis’s vocals to take center stage. The Imperials’ harmonies add a touch of gospel fervor, but never overpower the song’s inherent serenity. It’s clear that producer Felton Jarvis aimed to create a sense of intimacy and reflection, a space for Elvis to connect with the listener on a spiritual level.

“Seeing Is Believing” wasn’t a major commercial success for Elvis. Gospel music wasn’t necessarily at the forefront of popular culture in the early 70s, and the song didn’t receive the same level of mainstream attention as his earlier hits. However, for fans who appreciate the depth and sincerity of Elvis’s artistry, “Seeing Is Believing” holds a special place. It offers a window into his personal beliefs and serves as a reminder of the powerful influence faith played in his life.

The song’s enduring appeal lies in its universal message. While the lyrics specifically reference Christian faith, the core idea of finding evidence of a higher power in the world around us resonates across cultures and belief systems. “Seeing Is Believing” invites listeners to contemplate the beauty and wonder of the natural world, and to consider what those wonders might signify. Whether one finds solace in organized religion or simply appreciates the power of nature, the song provides a space for quiet introspection and personal reflection. So, while it may not be a chart-topping hit, “Seeing Is Believing” remains a captivating listen, showcasing a side of Elvis Presley that is both deeply personal and undeniably spiritual.

Video: